IMAGIN & MICAMP 2025 Conference
Keynote Speakers

Monday, June 2 Guest Speaker

Jarell Brown
Director of Analytics & Business Intelligence, The Henry Ford

Jarell Brown is an experienced analytics and business intelligence professional at The Henry Ford, specializing in designing and managing enterprise analytics, reporting products, and innovative technology solutions. His work supports data-driven decision-making and strategic alignment across the organization.  Jarell has a proven track record in various industries, including Geospatial Information Systems (GIS), Museums & Cultural Institutions, Sponsorship, Experiential Evaluations, Digital Analytics, Omni-channel Marketing, Consumer Insights, and Automotive.  His innovative solutions have optimized workflows and maximized social and business impact. Notably, his project, Innovation Atlas, earned a Special Achievement in GIS Award (SAG Award) from ESRI.

A veteran (US Army 1LT (R)), Jarell graduated from the United States Military Academy at West Point with a major in Engineering Psychology and a minor in Electrical Engineering. 

Tuesday, June 3 Guest Speaker

Mitchell Winiecki
Account Manager, Esri

Presentation Title - True Stories of Adventure

Come along on a journey of adventure through a series of short stories from the far sides of the world. During this 45 minute presentation you will hear stories of Mitch’s mountaineering expeditions:  life and death on Denali during his 20 day solo expedition, traversing North America’s 3^rd highest point, an unplanned solo attempt on Mt. Rainier, and climbing in Africa’s High Atlas Range. Mitch will use 3D maps in ArcGIS Earth to show you the routes and camps along the way and also use his own personal media to tell his stories and put you there with us on the mountain. This is a can’t miss event for anyone who loves adventure, geography, or has ever wondered “what it takes to be a mountaineer”. Bring your notepad and hang-on because this session will be intense!  “After a summit, I never view it as if I beat the mountain. I view it as a kinship between the mountain and myself. If you climb – you have that respect.”

Mitchell Winiecki is an Account Manager with Esri that specializes in local government. He has worked in the GIS realm for almost 20 years with diverse roles ranging from Cadastral Surveyor in Alaska to Engineering Technician and GIS Consultant in Minneapolis. He currently lives and works in St. Paul, MN.